April 12, 2019
YouTube TV has raised its monthly subscription price 25% to $49.99 from $39.99. Subscribers billed through Apple Pay will see their plan increase to $54.99.
The Google-owned online TV service made the announcement April 10, which coincided with a content distribution agreement with Discovery. Subs now have access to eight new channels, including Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend.
The additions bring to 70 channels available on YouTube TV, including local ABC, CBS, NBC and Fox affiliate coverage in 90% of the markets the online TV service is available.
“We’ll also be adding OWN: Oprah Winfrey Network later this year,” Christian Oestlien, VP of product management, YouTube TV, wrote in a blog post announcing the changes.“In addition, Epix is now available for an additional charge.”
The price hike, which represents a 43% increase for initial (2017) YouTube TV subs paying $34.99 monthly, comes as over-the-top video services such as Netflix, DirecTV Now, Hulu with Live TV and Fubo TV initiated price hikes.