YouTube TV Ups Subscription Price 25%

YouTube TV has raised its monthly subscription price 25% to $49.99 from $39.99. Subscribers billed through Apple Pay will see their plan increase to $54.99.

The Google-owned online TV service made the announcement April 10, which coincided with a content distribution agreement with Discovery. Subs now have access to eight new channels, including Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend.

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The additions bring to 70 channels available on YouTube TV, including local ABC, CBS, NBC and Fox affiliate coverage in 90% of the markets the online TV service is available.

“We’ll also be adding OWN: Oprah Winfrey Network later this year,” Christian Oestlien, VP of product management, YouTube TV, wrote in a blog post announcing the changes.“In addition, Epix is now available for an additional charge.”

The price hike, which represents a 43% increase for initial (2017) YouTube TV subs paying $34.99 monthly, comes as over-the-top video services such as Netflix, DirecTV Now, Hulu with Live TV and Fubo TV initiated price hikes.

 

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