YouTube TV Raising Monthly Subscription Price 12% to $73

Google’s online television service YouTube TV has raised its monthly fee 12%, from $65 to $73 for new subscribers. Existing subs will see the $8 price hike take effect on April 18.

YouTube TV, which made the announcement in a series of social media posts, said the the price hike is the platform’s first in three years and due in part to rising content costs. The platform, however, is also lowering the monthly fee for the “4K Plus” add-on from $20 to $10.

Last July, YouTube announced that its streaming TV service had topped 5 million monthly subs, ahead of previous leader Hulu + Live TV, which ended 2022 with 4.5 million subs.

Meanwhile, YouTube also offered condolences and an escape link for those who no longer wish to subscribe.

“We are committed to offering a premium way for you to stream TV, but understand this new price may not work for you,” read the post. “We do hope YouTube TV continues to be your service of choice, but we want to give you the flexibility to cancel at any time.”

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