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YouTube TV Bows 4K Content, Will Launch Mobile Phone Video Tool to Compete With TikTok

Online TV platform YouTube TV has 3 million subscribers, 85 channels and access to the MLB World Series and the NFL, among other high-profile events. Now, the Google-owned platform is offering subs access to 4K content (4K HD TV required), offline content, and unlimited concurrent streams at home so the whole family can stream on different screens at once.

YouTube TV now supports a combination of SD, HD, 4K, VR, HDR and live video, as well as DVR on nearly every device with an Internet connection — from desktops to mobile, and gaming consoles to VR headsets.

“While the majority of YouTube videos are watched on mobile, our fastest area of growth is the TV,” Neal Mohan, chief product officer for YouTube, wrote in a blog post. “Later this year, we’ll launch a redesign of the YouTube VR app homepage to improve navigation, accessibility and search functionality.”

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Separately, Google in March will roll out YouTube Shorts, a mobile phone-centric platform that aims to compete with TikTok, enabling creators and artists to shoot snappy videos. Currently, Shorts is available in beta in India. Since the beginning of December, the number of Indian channels using Shorts creation tools has more than tripled, and the YouTube Shorts player is now receiving more than 3.5 billion daily views globally, according to the company.

“In the coming weeks, we’ll begin expanding the beta to the U.S., unlocking our tools to even more creators so they can get started with Shorts,” Mohan wrote.

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