February 13, 2018
Google’s subscription streaming video service YouTube Red is expanding service to 100 countries – three years after launching in 2015, YouTube CEO Susan Wojcicki told a technology confab.
The $9.99 service is currently available in Australia, Mexico, New Zealand and South Korea, in addition to the U.S.
Speaking Feb. 12 at Recode’s Code Media confab in Huntington Beach, Calif., Wojcicki reiterated the video service – unlike Netflix, Amazon Prime Video and Hulu – is targeting music subscribers. Last year, the service inked license deals with Universal Music Group and Sony Music Entertainment.
“YouTube Red is a service that is really a music service,” Wojcicki said. “We have an amazing collection of music. We have all these music videos. And then on top of that it has the ability to watch all of YouTube ads free, with the background and offline services. And on top of that we’ve actually been doing a number of YouTube Originals.”
Original programs include “Ryan Hansen Solves Crimes on Television,” “Step Up: High Water: Season 1,” “Ultimate Expedition: Season 1,” and “Foursome,” among others.
“Now that we’ve finished all of our music deals, we’re actually going to be expanding to a large number of countries,” Wojcicki said, adding the service would roll out to 100 countries.