Erik Gruenwedel
February 12, 2020
Google-owned YouTube is reportedly looking to borrow a page from the Amazon Channels playbook with a new platform featuring third-party subscription streaming video services.
Amazon launched Channels in 2015 featuring direct access to services such as HBO Now, Dove Channel, Acorn TV, Shudder, UMC, Showtime OTT and Starz. Amazon handles the billing and backend support for a fee or percentage of subscription revenue. Apple is doing the same type of business platform with Apple TV and Apple News.
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The Information, citing sources familiar with the situation, said the YouTube platform would enable a “wide range of subscription-streaming services,” including YouTube TV, which costs $49.99 monthly.
Google in 2015 launched ad-free video streaming subscription service YouTube Red, later bowing YouTube TV for $35 monthly. The platform recently topped two million monthly subscribers — just behind market leaders Sling TV and Hulu with Live TV.
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