YouTube Premium Projected to Reach 23.6 Million Subs This Year

YouTube Premium (formerly YouTube Red), an $11.99 subscription streaming service offering movies, TV shows and music, is projected to reach 23.6 million subscribers worldwide this year, according to new data from eMarketer. That’s up 18% from 20 million subs in 2020.

The research firm contends 67% (13.4 million) of YouTube Premium subs in 2020 came from the United States. The subscriber share is down slightly due to international expansion. Overall, the U.S. reportedly made up 48% of YouTube’s $19.7 billion in 2020 global revenue.

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While 2020 saw a high growth rate of 34.6% over 2019 (14.8 million), growth will slow to single digits in the years to come, according to eMarketer.

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