March 17, 2021
Major League Baseball is just around the corner, and the national past time has renewed for the third time an over-the-top video distribution agreement — “MLB Game of the Week Live on YouTube” — with the Google-owned streaming platform.
The new agreement calls for the availability of 21 regular season games, beginning on April 7 at 1 p.m. ET, with the defending American League champion Tampa Bay Rays facing the Boston Red Sox. The ad-supported games are free to viewers who click on the MLB YouTube channel or subscribe to YouTube TV.
Other YouTube games include the April 22 contest between the Los Angeles Angels and the Houston Astros at 8 p.m. ET; and the AL Central Division champion Minnesota Twins traveling to Cleveland to take on the Indians on April 28 at 1 p.m. ET.
A new feature this season is the “YouTube Player of the Game” feature enabling viewers on mobile devices and PCs the ability to vote for the standout player, who will receive a special trophy during the postgame show. Meanwhile, viewers will also be able to access live game commentary from sports-focused YouTube creators, participate in in-game polls, and re-watch key plays and real-time stats.
“Our partnership with MLB is always a highlight on the sports calendar for us and 2021 is going to be our biggest year yet,” Tim Katz, head of sports and news partnerships for YouTube, said in a statement. “YouTube shows up for its partners when and where they need us by offering unique in-game features to engage fans of all ages across the globe. With two successful seasons under our belts, we look forward to delivering 21 games this season to fans who have come to expect our creative presentation that is both easy to access and engaging, and we look forward to taking it to even greater heights.”