August 9, 2021
YouTube and Google TV are utilizing Parrot Analytics’ global audience demand data and entertainment consulting services, Parrot announced.
Parrot Analytics’ data products provide near real-time updates on the most in-demand TV series and streaming platforms in any market in the world, according to the company. The insights help inform YouTube and Google TV’s content programming decisions, Parrot announced.
“We are thrilled to be working with the world’s leading video entertainment and TV platform,” Parrot Analytics CEO Wared Seger said in a statement. “By sharing our expertise, data and consulting services in global audience demand, YouTube and Google TV will continue to evolve their content strategy based on the latest trends. We are excited to further our mission of helping more content owners and brands succeed on any screen, anywhere in the world.”
Parrot Analytics is a global audience demand analytics company. The company helps clients with decisions in the areas of IP and content development, programming, distribution, audience and brand activation as well as global OTT strategy and operations.