March 17, 2022
Paramount Home Entertainment’s DVD and Blu-ray release of the fourth season of the hit cable series “Yellowstone” easily debuted at No. 1 the week ended March 12 on the NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales.
“Yellowstone,” created by Academy Award-nominated filmmaker Taylor Sheridan, is a drama starring Kevin Costner as the head of a multi-generational family that controls the largest contiguous ranch in the United States.
The fourth season arrived on disc March 8, and a Paramount press release touted its market performance as “the highest first-week physical sales for a TV series since the final season of ‘Game of Thrones’ in December 2019.”
The studio reported that all four seasons of “Yellowstone” have cumulatively sold more than 2 million copies on Blu-ray and DVD since the series premiered in June 2018.
“The passion from the show’s fans is undeniable, and the support from our digital and physical retail community has been tremendous,” said Bob Buchi, president of Worldwide Home Entertainment for Paramount Pictures.
Yellowstone: Season Four outsold the No. 2 title, Warner’s The Matrix Resurrections, by a 2-to-1 margin during the first week for both titles. However, a vast majority (81%) of Yellowstone: Season Four disc unit sales came from the legacy DVD format, with just 19% coming from Blu-ray Disc, compared with 67% for the “Matrix” revival.
As a result, The Matrix Resurrections was No. 1 on the dedicated Blu-ray Disc sales chart for the week, with the latest “Yellowstone” release at No. 2.
The fourth “Matrix” movie, and first in 18 years, sees the return of Keanu Reeves as Neo. It earned $37.7 million at the domestic box office. It had 24% of its total unit sales come from its 4K Ultra HD edition, meaning 44% were from regular Blu-ray and 33% were from DVD.
A collection of all four “Matrix” movies was No. 14 overall and No. 20 on the Blu-ray chart. The collection had 68% of its total unit sales come from the DVD version, which was a Walmart exclusive, compared with the widely available Blu-ray at 17% and 4K Ultra HD version at 15%.
The previous week’s top seller on both charts, Disney’s animated Encanto, dropped to No. 3 in its fifth week of availability on Blu-ray and DVD.
Rounding out the top five on both charts were Sony Pictures’ Ghostbusters: Afterlife at No. 4, and Disney-owned 20th Century Studios’ The King’s Man at No. 5.
The Media Play News rental chart for the week ended March 13 had Matrix Resurrections in the top spot, with The King’s Man dropping to No. 2.
Ghostbusters: Afterlife slipped to No. 3, followed by Universal and MGM’s House of Gucci at No. 4, and Lionsgate’s American Underdog at No. 5.
Top 20 Sellers for Week Ended 3-12-22
Top 20 Rentals for Week Ended 3-13-22
Top 20 Selling Blu-ray Discs for Week Ended 3-12-22
Top 20 Blu-ray Market Share for Week Ended 3-12-22
Sales Report for Week Ended 3-12-22
Digital Transactions Snapshot for Week Ended 3-14-22