‘Yellowstone’ Fever, ‘Trolls’ Mania Grip Home Viewers

Homebound consumers were enthralled with the TV series “Yellowstone” the week ended June 27, with all three seasons of the contemporary Western drama landing in the top five of the weekly “Watched at Home” chart.

Meanwhile, the digital sellthrough release of Trolls World Tour gave the animated family film, from DreamWorks Animation, a No. 2 debut on the chart, which tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group.

Trolls World Tour was the first big feature film to premier digitally instead of in theaters since the COVID-19 pandemic led to the closure of movie theaters. The film was released April 10 on premium video-on-demand (PVOD) at a 48-hour rental price of $19.99.

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After slightly more than two weeks, distributor Universal Pictures announced the film, a sequel to 2016’s Trolls, had generated $100 million in revenue from its PVOD release. Appearing on CNBC’s “Squawk Box,” analyst Richard Greenfield a day before the film’s debut said, “It’s a pretty monumental day in the film industry where a mainstream consumer movie … is going to skip the theaters…. I’m certainly rooting for them to do well because I think this is an important model for the industry.”

Trolls World Tour will be issued on 4K Ultra HD, Blu-ray Disc and DVD on July 7.

The third season of “Yellowstone” debuted at No. 1 on the weekly “Watched at Home” chart. The season debuted on linear TV June 21, but season passes are currently on sale through digital retailers like Amazon Prime Video and FandangoNow at $19.99 HD and $14.99 SD, even though episodes will only become available a day after they are broadcast. As of this week, the first two episodes in season 3 can be purchased individually for $2.99 HD and $1.99 SD.

The two earlier seasons are both available for digital and physical purchase. Yellowstone Season 1, initially released in December 2018, rose to No. 3 on the chart after shooting up to No. 4 the prior week in the wake of the third season’s linear debut.

Yellowstone: Season 2, released on DVD in November 2019, rose to No. 4 after debuting in the top 20 the prior week at No. 10.

According to Deadline, the Season 3 debut of “Yellowstone” on June 21 across four networks – three Paramount Network telecasts and three simulcasts on CMT, TV Land and Pop – attracted 6.6 million total viewers, making it the top cable premiere so far this year.

Featuring a cast headed by Kevin Costner, “Yellowstone” is centered around the conflicts between a cattle ranch, an Indian reservation and land developers, all of whom share common borders.

Rounding out the top five is Universal Pictures’ acclaimed The Invisible Man remake, which slipped to No. 5 after topping the chart the prior week.

  1. Yellowstone: Season 3 (Paramount)
  2. Trolls World Tour (DreamWorks/Universal)
  3. Yellowstone: Season 1 (Paramount
  4. Yellowstone: Season 2 (Paramount)
  5. The Invisible Man (Universal)
  6. Sonic the Hedgehog (Paramount)
  7. The Hunt (Universal)
  8. Jumanji: The Next Level (Sony)
  9. Bad Boys for Life (Sony)
  10. Birds of Prey (Warner)
  11. 1917 (Universal)
  12. The Call of the Wild (Disney)
  13. Bloodshot (Sony, 2020)
  14. The Gentlemen (STX/Universal, 2019)
  15. Spies in Disguise (Fox)
  16. Onward (Disney)
  17. Fantasy Island (Sony, 2020)
  18. Dolittle (Universal)
  19. Harry Potter: The Complete 8-Film Collection (Warner)
  20. Star Wars: The Rise of Skywalker (Disney)


Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended June 27

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