Yahoo Sports Bowing NBA-Themed Studio Streaming Show

The National Basketball Association, Turner Sports and Yahoo Sports are set to debut a live nightly studio show, “The Bounce,” available on Yahoo Sports and the Yahoo Sports app on iOS and Android beginning Jan. 21, with a special 5-8 p.m. ET launch.

The show will air five nights per week — Sunday, Monday, Wednesday, Friday and Saturday — from 8-11 p.m. ET through the end of the 2018-19 NBA regular season.

This mobile-specific show is part of a multiyear deal and claims to be the first of its kind, offering the league through analysis from a roster of hosts along with in-progress highlights, a live scoreboard, social media integrations, and behind-the-scenes footage.

“The Bounce” will be co-produced by Turner Sports and Yahoo Sports from the Turner Studios in Atlanta, featuring rotating analysts Gary Payton, Swin Cash and Jason Terry, as well as Turner commentators Rosalyn Gold-Onwude, Allie LaForce and Stephanie Ready as studio hosts.

Geoff Reiss, GM of Yahoo Sports, said the show expands upon Verizon’s partnership with the NBA.

“The Bounce … will give fans a new way to stay up-to-date on what’s happening with the NBA, while providing them with access to NBA League Pass [SVOD service] all in one place.”

NBA League Pass has been available on Yahoo since last season. Yahoo Sports is also the official fantasy game for NBA.com.

“The Bounce builds on Yahoo Sports’ comprehensive NBA programming that already includes editorial coverage, traditional highlights and the league’s official Fantasy Game,” said David Denenberg, SVP of global media distribution and business affairs, NBA.

In addition to the premiere of series, the NBA’s MLK Jr. Day programming will feature a slate of five nationally televised games across TNT and NBA TV.

“We’re looking forward to producing this innovative form of content for NBA fans as a supplement to the in-depth coverage available on NBA TV and across the NBA Digital portfolio,” said Scooter Vertino, SVP of production, programming and content, NBA Digital.

 

 

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