March 26, 2019
Verizon Media subsidiary Yahoo! has opened a production facility, Ryot Studio, in Paris aimed at creating original content for mobile device distribution in France.
With about 13 million unique monthly visitors and 5 million active users, Yahoo! France believes the studio will help create content specific to the local and regional market.
Designed to look like kitchen/living room, the studio features a series of interchangeable decors aimed at making video content totally different from TV shows.
The facility is adding staff across technical, production, presentation, program management, while Verizon Media expands its social media teams.
“I created a team composed of talents, strong personalities, each capable of bringing their universe, and to share it freely,” Alexandre Delperier, senior director and head of content for Yahoo! France, said in a statement. “We claim a different, creative, even playful approach, whether it is information, entertainment or sports. And this tool will allow us to gain even more responsiveness.”
The studio represents a forward move for Verizon, which has had little over-the-top video success in the United States. The telecom last year wrote off almost $1 billion in losses from the failed Go90 ad-supported mobile app targeting younger consumers on their cellphone.
Yahoo! France hopes to reverse the trend.
“We have a true role to play in the media landscape, not only as an aggregator but also as a content producer of our own formats,” Delperier said.
The studio will also offer third-party content, including political shows, news, NBA, tennis and soccer.
“This studio will serve both our editorial ambitions and the enrichment of our advertising offer,” said Erik-Marie Bion, VP, Verizon Media France and Germany. “We will be able to offer our customers new formats and user experiences.”