June 1, 2021
NBCUniversal’s Xumo TV has joined the Apple TV platform — now making the ad-supported VOD service with 10 million average monthly users available on three major streaming platforms, including Roku and Amazon Fire TV.
“According to Comscore’s most recent State of OTT report, more than 30% of Americans stream video via internet connected televisions,” Chris Hall, SVP of product at Xumo, said in a statement.
NBCUniversal, which launched the Peacock SVOD service last summer, acquired Irvine, Calif.-based Xumo in January 2020 for $100 million as it sought to further diversify video distribution beyond premium cable.
“As streaming audiences grow, Xumo’s 200-plus diverse, free and popular channels are more widely accessible than ever, across all of the devices that people use the most,” Hall said. “With this level of distribution, we are continuing to deliver in-demand content to tens of millions of consumers.”