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Xumo, Magnolia Pictures Ink Ad-Supported Streaming Video Distribution Deal

Xumo, the Comcast-owned free ad-supported streaming television (FAST) and AVOD platform, has inked a two-year with deal wih Magnolia Pictures to stream original movies from the longtime theatrical/home entertainment distributor owned by Mark Cuban Companies.

“Xumo is always looking to showcase intelligent, engaging programming to create a dynamic and unique FAST experience … and Magnolia is known for that kind of storytelling,” Anthony Layser, VP of content partnerships and programming at Xumo, said in a statement.

Xumo, which actively seeks content partnerships on its website, also has content deals with indie distributors Oscilloscope and Brainstorm Media.

Magnolia movies coming to Xumo include Italian drama Dogman, and music documentaries The Band from Martin Scorsese, Brian Grazer and Ron Howard, Toni Morrison: The Pieces I am and Once Were Brothers: Robbie Robertson, among others.

“Being able to expand upon our existing relationship with Xumo and usher our content onto their FAST channels enables audiences to enjoy a unique entertainment experience,” said Jeff Cuban, COO of Mark Cuban Companies Entertainment Properties. “Xumo stands as our first exclusive partner to premiere our titles on their FAST platform which further strengthens the presence of Magnolia in the streaming space and bolsters the influence of our critically acclaimed catalog.”

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