WWE YouTube Channel Reaches 40M ‘Subscribers’

World Wrestling Entertainment announced on Twitter that its YouTube channel has generated 40 million subscribers and 30 billion lifetime views.

A YouTube channel subscriber is typically generated when someone clicks to follow for free.

The channel, which essentially markets WWE pay-per-view events, branded pay-TV channels (“Raw,” “Smackdown Live”) and WWE Network subscription streaming video service, streams highlight clips, interviews and promotional PPV segments.

“Thank you to everyone that chooses to watch http://YouTube/WWE!” tweeted chief brand officer Stephanie McMahon.

WWE earlier this month disclosed that its SVOD service had topped 1.59 million paying subscribers.

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