April 10, 2018
WWE Network, the subscription streaming video service affording live (and catalog) access to WWE pay-per-view events, reported 2.1 million paid subs following April 8 “Wrestlemania 34,” – up 9% from 1.95 million subs after “WrestleMania 33” on April 3, 2017.
Paid subs topped 1.8 million compared to 1.66 million last year. WWE Network subscribers viewed 25.2 million hours during WrestleMania Week, or 14 hours per subscriber during the week. This compares to 22.5 million hours last year, a 12% year-over-year increase.
“WWE Network’s continued growth along with our massive reach across traditional television as well as digital and social platforms, reaffirms the effectiveness of our global, multi-platform content strategy,” George Barrios, co-president of WWE, said in a statement.
WWE said the SVOD service attracted about 1.56 million subs during the first quarter 2018 (ended March 31), up 5% from the previous-year period. The company said average SVOD paid membership was in-line with guidance of about 1.53 million subs.
“We expect to deliver record subscriber levels, revenue and adjusted [pre-tax earnings] in 2018,” Barrios said.