December 17, 2019
World Wrestling Entertainment (WWE) has partnered with TikTok, marketing select wrestlers to the social networking service owned by ByteDance, a Beijing-based company founded in 2012.
WWE is making 30 of its wrestlers available on TikTok, including Stone Cold Steve Austin, The Undertaker, Ultimate Warrior, Becky Lynch, John Cena and Sasha Banks. The branded wrestlers’ onstage themes and music are embedded within TikTok’s library of music artists.
“We are thrilled to be launching this partnership which offers a new level of engagement with WWE content by enabling the TikTok community to create their own shareable stories tied to WWE‘s world renowned Superstars,” Jayar Donlan, EVP of advanced media, said in a statement.
TikTok’s Mayan Scharf hopes the partnership captures the “passion and thrill” of wrestling on social media.
“We’re looking forward to bringing the excitement of the WWE experience to TikTok’s global community,” Scharf said.