November 29, 2018
Hotel Transylvania 3, the first Sony Pictures title to feature Quantum Storey VR Studio AR and VR content in its bundled movie release, will be the basis for the first standalone VR print book based on a major motion picture.
The standalone VR book expands upon the VR activity booklet sold with the title’s Blu-ray combo pack at Walmart. The project is a collaboration between Sony Pictures Consumer Products and the Quantum Storey Company, which uses patented technology to blend traditional publishing with augmented and virtual reality.
Readers will find themselves completely immersed in a 360-degree re-creation of the world of the film, allowing them to create a deeper connection to the characters.
“After seeing our customers enjoy Quantum Storey’s Hotel Transylvania 3 activity booklet that was launched last month, we are thrilled that they are bringing Drac, Mavis and the crew to life in a new and exciting way through this standalone VR Book,” said Jamie Stevens, EVP of worldwide consumer products for Sony Pictures Entertainment.
The Hotel Transylvania 3: Virtual Vacation VR book is now available at Walmart.com and Walmart stores in the book section, and includes VR goggles.