Winter Holiday Tablet Sales Return to Growth

Sales of detachable tablets (convertible laptops with keyboard), including iPad and Galaxy, increased 10.3% to 6.5 million units in the fourth quarter of 2017 compared to the previous-year period, according to new data from IDC.

Tablet sales for the year increased 1.6%, which trailed significantly from 24% growth in 2016.

IDC attributed slowness to the launch cycle of high profile devices like Microsoft’s new Surface, which was off schedule, leaving older Surface models on shelves as consumers waited to see the upgrades.

Meanwhile, slate tablets (without keyboards) shipped 43.1 million units in Q4, and 141.7 million for the year – down about 7.6% from 2016. The report suggested sales have remained relatively steady as consumers increasingly use slate tablets to consume media, including over-the-top video and SVOD.

Top tablet vendors include (in order), Apple with 24.3% market share and 0.6% annual growth and Amazon Fire Tablet with whopping 50.3% growth and 9.6% market share. Samsung ranked third with 14.9% market share (13% sales decline), Huawei (5.9% market share, 11.9% growth) and Lenovo (6.6% market share, 13.1% sales decline.

“Continued success of [the tablet category] hinges on the willingness of other PC vendors to participate and more importantly, consumers from other countries to adopt the [detachable tablets] over convertible PCs,” Jitesh Urbani, senior research analyst with IDC, said in a statement.

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