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Box Office Forecast: Will It Be a Case of ‘Halloween Kills’ James Bond?

This weekend’s (through Oct. 17) box office battle finds James Bond being challenged by the murderous Michael Myers, who has been tormenting moviegoers since 1978 — 16 years after the first Bond movie. While both characters have survived being shot, blown up, stabbed, drowned, hacksawed and torched (Myers), the box office is a wholly different beast.

MGM/United Artists Releasing’s No Time to Die, featuring actor Daniel Craig in his supposed last performance as Agent 007, opened a week ago to a strong, yet unspectacular, $56 million North American box office. Myers’ return in Universal Pictures’ Halloween Kills marks the third release in the Blumhouse reboot that brought back original teen (now grandmother) Laurie Strode (Jamie Lee Curtis).

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Unlike the previous release, which was a box office and critical success, Kills will be the first in the franchise to have concurrent availability on a streaming platform. Universal is making the movie available at no extra charge to Peacock subscribers — a marketing move that could undermine ticket sales similar to the impact of HBO Max on recent Warner Bros. Pictures’ releases.

As a result, Kills is tracking to generate more than $35 million domestically, according to Universal, far below the $76 million Halloween opening weekend in 2018 — but still ahead of the projected $25 million for No Time to Die in its sophomore weekend. Interestingly, women made up nearly 50% of Halloween moviegoers in 2018.

Meanwhile, Ridley Scott’s The Last Duel (20th Century Studios) makes its theatrical debut across more than 3,000 screens — featuring Matt Damon, Adam Driver and Jodie Comer. The period actioner is projected to generate more than $8 million in ticket sales.

Other returns include Sony Pictures’ Venom: Let There Be Carnage ($25 million), The Addams Family 2 ($7.3 million) from MGM/UA Releasing, and Disney/Marvel’s Shang-Chi and the Legend of the Ten Rings ($2.9 million).

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