Why Amazon Should Buy Barnes & Noble

When Amazon launched in 1994, founder Jeff Bezos envisioned his online bookseller competing against local stores and national chains such as Barnes Noble.

And for four years Amazon did just that: Sell books over the Internet more cheaply than anyone else – including Barnes & Noble, which remains one of the last-standing brick-and-mortar book (and packaged media) retailers.

Now Barnes & Noble is in financial trouble. It generated an operating loss of $26.7 million in the most-recent fiscal period. Revenue dipped 2% to $753.2 million.

The Nook segment – B&N’s attempt to compete with Amazon through a branded tablet device and digital (movies, TV shows, music) content – posted a $1.5 million operating loss. Revenue dropped nearly 17% to $21.7 million from $25.9 million last year.

The company hasn’t turned a fiscal profit in nearly two years. It is in litigation with its former CEO over inappropriate workplace behavior allegations and facing a make-or-break winter holiday period – at a time when sales should be booming.

As the retailer looks at “strategic” alternatives, including selling the company – Amazon, by comparison, is minting money.

Having long ago expanded beyond pulp fiction selling merchandise of every variety, in addition to Web services and retail grocery (Whole Foods), the company just posted its best-ever Cyber Monday, with customers ordering more than 180 million items through the five-day Thanksgiving weekend period.

Amazon ended the recent fiscal period with $56 billion in sales and profit approaching $3 billion.

Bezos is one of the richest, if not the wealthiest person on Earth. In 2013, he bought money-losing The Washington Post for $250 million – part vanity play and part attempt to support democracy.

Earlier this year the company became Mercedes-Benz’ largest single customer for the Sprinter van – a fleet order many speculate the company will use for local deliveries.

Acquiring Barnes & Noble would give Amazon 633 retail/distribution locations – many in prime mall locations.

The Amazon/Barnes & Noble store would have lots of cost synergies, including ramping up branded Amazon Go cashier-less convenience concept, showcasing the Amazon connected home (Kindle, Fire TV, Echo Dot, Ring doorbell, banking, etc.) – and selling books.

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