December 16, 2021
Consumers in the FIGSUK (France, Italy, Germany, Spain, United Kingdom) countries maintain approximately three SVOD subscriptions on average, according to a Whip Media survey of TV Time app users.
Whip Media surveyed more than 9,000 users of it TV Time app across the five European territories Aug. 3-8, 2021, on consumer sentiment surrounding paid streaming. TV Time, a Whip Media company, is a free TV and movie viewership tracking app with more than 19 million global users.
The majority of respondents felt there are too many services, with cost being the significant factor in why respondents think there are too many. Switching between services, navigating between and within them, and finding time to watch all of the programming available were also factors.
Monthly spend on services ranged from 23 Euros to 28 Euros (U.K. Pounds were converted to Euros). SVOD expenditure per person was highest in the United Kingdom, even though the total number of services per person was similar to the other countries.
Library content was considered to be of greater importance to European consumers than original content. France was the only country that bucked this trend, as French viewers assigned much lower importance to library content than those in other countries. United Kingdom viewers assigned original content the highest importance of all the countries surveyed.
Netflix, Disney+ and Amazon lead SVOD services in overall satisfaction in every country surveyed — except France. Local platforms (Arte and Canal+ VOD) occupied two of the top four platforms in satisfaction in France.
Survey results were weighted to balance with the general population in each country by gender and age (13-54). The full study is here.