September 8, 2021
Entertainment software platform and data provider Whip Media has launched the Center of Excellence, a professional services resource center to address new and emerging customer needs to drive efficiencies, automation and integration throughout the entertainment ecosystem.
The Center will be available to Whip Media clients globally and will work collaboratively with customers, strategic partners and advisors to gain a better understanding of the challenges and opportunities in the market for the company’s clients. The Center “will focus on integrating our customer’s needs and point of view into how we build products and solutions so that we are providing optimal value to them and the industry,” according to the company.
Melissa Kaspers has been appointed to the position of SVP of strategy and operations to lead the Center and oversee its programs around thought leadership, research and development, partnerships, education and best practices.
Kaspers is an experienced product executive and audience analytics expert with more than a decade of experience building technology platforms for enterprise and consumer companies, according to the company. In her new role, she will lead the the Center’s efforts to develop more intelligent tools and technology for customers.
“Whip Media is uniquely positioned at the intersection of the media and entertainment industry, and our strategic client and partner relationships enable great visibility into the challenges faced by our customers and the industry as a whole,” Kaspers said in a statement. “Our Center of Excellence reinforces our commitment to a customer-focused culture that leverages our expertise and innovative ideas along with best practices to provide the most value to our clients.”
Specifically, the Center’s programs include:
- a Customer Advisory Council and User Group, which is a forum composed of Whip Media customers that provides feedback and strategic guidance on market needs and demands with the goal to improve the product development process;
- Whip Media Labs, a learning center for clients to help drive additional customer value and share best practices;
- thought leadership from Whip Media executives who through research and events will share their expertise in the areas of audience and content insights, M&E operational processes and content monetization; and
- the Licensing Lounge, an on-site experience powered by the Whip Media Exchange, the company’s content rights marketplace, that brings licensing experts and data analysts to offer predictive insights and recommendations based on a client’s content strategy.
For more information on the Whip Media Center of Excellence, visit https://www.whipmedia.com/coe.