Whip Media Launches Exchange for Global Content Rights

Whip Media has beta launched Whip Media Exchange, a data and AI-powered content marketplace that connects buyers and sellers in a centralized platform to streamline discovering, buying and selling global content rights.

Using proprietary first-party data, the Exchange drives more intelligent licensing decisions through a new set of predictive analytics not previously available to the entertainment industry, according to Whip Media.

“The Exchange transforms the global film and TV buying and selling process to one where data and AI drive the experience and streamline content discovery, selection, and transactions,” Richard Rosenblatt, CEO and founder of Whip Media, said in a statement. “Streaming has drastically changed the media landscape and we want to enable licensing to follow the same growth trend. With the launch of the Exchange, Whip Media uniquely provides data and technology to meet the evolving needs of buyers and sellers, along with the industry-leading platform that facilitates the entire content licensing process.”

Lionsgate, Giant Pictures and DMD Limited/CiND!E Films are among the first companies to join the Whip Media Exchange and provide content from their libraries.

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“Connecting our buyers with the right titles is a combination of art and science,” said Lionsgate president of worldwide television and digital distribution Jim Packer. “Whip Media Exchange’s data-driven platform helps our clients navigate our deep portfolio of films and television series and allows us to work with them to create the best content mix for their audiences in every territory.”

Key features of the Exchange include:

  • Data-driven decision making, with proprietary Demand Score and AI-predictive models that enable buyers and sellers to understand which TV and film titles will perform best on a specific platform in a region;
  • Fulfillment efficiencies, with seamless integration into content distribution and supply chain ecosystems for turn-key licensing at scale; and
  • Centralized rights management, a real-time rights-aware dashboard that curates every licensed title available to a buyer across all windows, territories and platforms where they operate and provides predictive audience intelligence into each title including likely performance, viewer demographics, engagement and ratings, while also benchmarking it against similar titles that viewers are watching.


Each TV and film title in the Exchange is assigned a new, proprietary Demand Score using models that leverage Whip Media’s sentiment and engagement data, according to the company. The Demand Score is modeled based on consumer viewership and engagement insights from 16 million viewers in more than 170 countries across 4.5 million movie and TV episodes on 1,100 global platforms. The Demand Score provides a decision-making framework to predict content performance, helping buyers and sellers identify the right content for the right audience and drive revenue.

Whip Media manages more than 2 trillion global VOD and digital sellthrough transactions annually and 20 million avails for major content providers and distributors globally. Through the Exchange, the company provides the most efficient media fulfillment process available for content creators and platforms, according to Whip.

“I’ve negotiated hundreds of content licensing deals in my previous roles at Cablevision and Fox, and I believe the Exchange will future-proof global content licensing as business models continue to evolve,” Sherry Brennan, EVP and GM of the Whip Media Exchange, said in a statement. “It’s the only platform bringing consumer insights and predictive analytics into the licensing decision-making process at scale, facilitating the discovery of content and creating efficiencies across the entire process.”

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