September 22, 2021
Software platform and data provider Whip Media and the National Association of Television Program Executives (NATPE) have announced a partnership to provide a new data report on how U.S. audiences are consuming international TV series.
The new NATPE Navigator report highlights what original content produced outside the U.S. is among the most viewed domestically, according to Whip. It is available every other week on the NATPE, and Whip Media websites and will be distributed in the NATPE newsletter.
Netflix’s Spanish series “Money Heist” topped the first report for Sept. 6-19.
The NATPE report is compiled utilizing Whip Media’s proprietary global panel of consumers who report what programs they follow and watch and, further, how they feel about those shows, according to Whip. The panel is made up of 18 million viewers in more than 170 countries and provides data on more than 4.5 million movie and TV episodes on 1,100 global platforms.
The NATPE Navigator ranks the top 10 most viewed non-U.S. TV series among U.S. viewers. According to Whip, the report also provides a snapshot of a specific global title, including who is watching it, how people feel about it, what else they are watching, and where that title is available on SVOD services globally based on real-time streaming availability data provided by Whip Media’s partner, BB, a media intelligence and content distribution researcher.
“We at NATPE are proud of our position as a resource for this industry that has seen countless changes to the global content marketplace and are always looking for new ways to provide additional insights and guidance to our members,” J.P. Bommel, president and CEO of NATPE, said in a statement. “This partnership with Whip Media will do just that, and we are eager to see the results of their study as we continue to navigate the shifts our industry is going through.”
“With the growing consumer demand for new TV series and movies, content is no longer staying within its originating territories, but it’s still difficult to predict hits and what content will resonate with local viewers,” Carol Hanley, president of Whip Media, said in a statement. “We’re excited to partner with NATPE to provide this new actionable data to the industry along with insights on how to fill gaps in their programming in a marketplace now unbound by geography.”