December 20, 2021
Amazon Prime Video’s “The Wheel of Time” remained No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Dec. 17, its third week in the top spot. Based on a series of fantasy novels, the show had 43.4 times the demand of an average series during the week after a 4.57% gain in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “The Wheel of Time” was No. 5 on the list of overall TV shows.
The Disney+ Marvel series “Hawkeye” rose to No. 2 on the digital originals list. It had a 0.5% rise in demand expressions to give it 39.9 times average demand. “Hawkeye” was No. 9 on the list of overall TV shows.
Netflix’s animated fantasy series “Arcane” climbed a spot to No. 3 on the digital originals charts. The “League of Legends” prequel had an 1.8% drop in demand expressions to give it 37.4 times the demand of an average show.
Netflix’s fantasy series “The Witcher” rose six spots to No. 4 on the digital originals chart, up 28.37% in demand expressions to give it 36.4 times average demand. The show’s second season bowed Dec. 17.
The Disney+ “Star Wars” series “The Mandalorian” remained No. 5 on the digital originals chart. It had a 0.6% drop in demand expressions to give it 35.8 times the demand of an average series.
Netflix’s “Karate Kid” sequel series “Cobra Kai” saw a 23.9% increase in demand expressions during the week as the Dec. 31 premiere of season four approaches. Marketing efforts included a new trailer. “Cobra Kai” climbed back into the top 10, up three spots to No. 8, with 33 times average demand.
Strangely, despite the social media buzz and mass-media attention surrounding its controversial first episode, the HBO Max “Sex and the City” relaunch “And Just Like That …” was nowhere to be found on Parrot’s demand charts.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 73.6 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.