June 18, 2021
NEWS ANALYSIS — From the trailers, previews and press images, Mexican actress Salma Hayek makes a lot of noise in Lionsgate action comedy sequel The Hitman’s Wife’s Bodyguard, which generated $3.9 million in early domestic screenings entering the Father’s Day weekend.
Wife’s Bodyguard, which brings back the first movie’s stars Ryan Reynolds and Samuel L. Jackson, is the lone new entry to U.S. theaters through June 20, and is projected to generate from $8 million to $11 million in revenue across 3,321 screens — underscoring the reality that while movie theaters have largely returned to full capacity, moviegoers remain cautious.
Will it be enough to unseat Paramount Pictures’ post-apocalyptic sequel A Quiet Place: Part II — the John Krasinski-directed follow up to his 2018 sleeper hit co-starring his wife Emily Blunt? A Quiet Place Part II, which is projected to sell more than $9 million in ticket sales this weekend, last week rebounded in its third week of release to upset Warner Bros. newbie In the Heights with $12 million in ticket sales compared to $11.5 million for Heights.
Based on Lin-Manuel Maranda’s Broadway musical, Heights is concurrently streaming on HBO Max.
Indeed, Disney/Pixar Animation Studios’ new movie release Luca is bypassing theaters and debuting exclusively on streaming platform Disney+.
Shawn Robbins with Box Office Pro expects the impact to be minimal based on historical comparisons of streaming debuts in tandem with major theatrical releases as many have often co-existed.
“It will be intriguing to see if that impacts [Peter Rabbit 2: The Runaway] and other family holdovers by any significant amount,” Robbins wrote in a blog post.
The relative weekend box office lull — estimated to decline nearly 19% from June 13 — portends the anticipated theatrical rush for Universal Pictures’ F9: The Fast Saga on June 25. The ninth installment of the venerable fast car franchise has already generated $270 million at the global box office.
This weekend holdovers include Warner’s The Conjuring: The Devil Made Me Do It; Sony Pictures’ Peter Rabbit 2: The Runaway; In the Heights (Warner); Walt Disney Pictures’ Cruella; Universal Pictures’ Spirit Untamed, and MGM/United Artists’ Wrath of Man, among others.