September 1, 2020
Following a surprise opening box office weekend (Aug. 26-30) of $53 million outside the United States and China, Warner Bros.’ Tenet got a boost Sept. 1 when AMC Theatres announced that 70% of domestic screens would be open for business this weekend — including screens in California. Regal Cinemas and Cinemark are re-opening screens as well in key markets.
The return of the domestic and global box office is key to Hollywood returning to movie production and titles being released into retail channels, including transactional VOD and packaged media.
By this weekend AMC will have resumed operations at approximately 420 theatres nationwide. AMC will open more than 140 theaters this week, with the vast majority of re-openings taking place on Thursday, Sept. 3, the same day director Christopher Nolan’s Tenet opens in the United States.
The next day, Friday, Sept. 4, AMC expects its first California theaters to reopen, when it resumes operations at seven theaters in and around San Diego. AMC is closely monitoring all local directives and will follow all guidelines on auditorium capacity.
AMC expects to make announcements about additional markets in California, New Jersey and other areas of the country in the coming weeks, once theatres are authorized to open by state and local officials.
“The first two weekends of operations have exceeded our expectations in terms of guests returning to the movies and in terms of their feedback about our extensive ‘AMC Safe & Clean’ policies and procedures,” CEO Adam Aron said in a statement.