October 7, 2020
The Official Film Chart in the United Kingdom has launched a monthly digital rental chart and data service for the British video sector. The new service claims to be the first video-on-demand (VOD) chart service in the world, based on data from digital retailers such as Amazon, Apple TV, Rakuten, Sky Store and Talk Talk TV, with the service supported by the Entertainment Retailers Association (ERA) in tandem with U.K. video trade body the British Association for Screen Entertainment (BASE).
The launch of the inaugural chart follows a period of accelerated growth in rental activity during the COVID-19 lockdown, with data for the first half of 2020 showing an average of 600,000 rentals per week before lockdown, rising to more than 1 million rentals weekly after lockdown was implemented. During the two weeks leading up to lockdown, pandemic-themed thriller Contagion (2011) was the most rented title in the U.K.
More than 21 million rental transactions were made in the first six months of 2020. Joker, starring Oscar-winning Joaquin Phoenix, was the most popular title with more than 600,000 rental transactions through June 30, leading its closest competition Jumanji: The Next Level by 150,000 rentals. Rian Johnson’s Knives Out was third at the half-year mark.
The monthly Official Film Rental Chart will be published in the middle of each month, beginning in October.
|2||Jumanji: The Next Level||Sony Pictures|
|7||Angel Has Fallen||Lionsgate|
|8||Once Upon a Time in Hollywood||Sony Pictures|
|9||Le Mans ’66 (aka Ford v Ferrari)||20th Century|