June 13, 2021
Warner Bros. Pictures’ Latino musical In The Heights was supposed to lure non-action/monster moviegoers back to theaters through June 13.
Instead, the theatrical adaptation of Lin-Manuel Miranda’s 2008 Broadway hit — which won four Tony awards, including best musical — sputtered, reportedly taking in about 60% ($11.4 million) of the movie’s projected $20 million theatrical gross across 3,456 screens.
Indeed, the movie was edged out by Paramount Pictures’ post-apocalyptic sequel A Quiet Place Part II for top-grossing weekend domestic release with a reported $11.65 million in revenue. The latter has grossed more than $108 million in three weeks at U.S. theaters.
Despite enhanced studio promotion and strong critical reviews, the ensemble cast-driven Heights was perhaps undermined by its simultaneous availability for free on HBO Max. The movie will likely generate more than 1 million Max household views — which has been the average for most non-blockbuster 2021 Warner titles released concurrently in theaters.
Meanwhile, Sony Pictures sequel Peter Rabbit 2: The Runaway performed as expected, generating an estimated $10.4 million across 3,346 screens, and on par with studio estimates ranging from $8 million to $10 million. Sony expects the live-action sequel with CGI animals to post an extended theatrical run and come close to the original’s $351.5 million global run.
Separately, Warner’s horror threequel The Conjuring: The Devil Made Me Do It reportedly generated $10 million, to bring its domestic total to $43.6 million.