April 8, 2020
Following the early availability of Birds of Prey and the Fantabulous Emancipation of One Harley Quinn two weeks ago for digital purchase at $19.99, Warner Bros. has made the recent theatrical release available for digital rental at $5.99 across all digital platforms.
The anti-heroine ‘R’-rated DC Films movie starring Margot Robbie opened theatrically Feb. 7 and generated about $200 million at the global box office before theaters went dark in mid-March.
Consumers are still able to purchase the film digitally for $19.99.
Birds of Prey was released early for digital purchase on March 24 as the coronavirus pandemic began forcing theaters to shutter operations to avoid possibly spreading the disease.
Universal Pictures’ recent theatrical releases The Invisible Man, The Hunt and Emma, along with Sony Pictures’ Bloodshot, also were released to home audiences early, but for rental only at $19.99.
Not surprisingly, Birds of Prey is No. 1 on iTunes.
The Invisible Man will become available for purchase through digital retailers on May 12 — at a non-premium price — and on 4K Ultra HD, Blu-ray Disc and DVD on May 26.