WarnerMedia Inks Shaquille O’Neal to Multi-Platform Deal

WarnerMedia’s Turner Sports has signed NBA Hall of Famer Shaquille O’Neal to multiyear extension that will expand the outsized personality’s media scope beyond the hardwood.

A 15-time NBA All-Star and four-time NBA Champion, O’Neal will continue in his role as studio analyst for TNT’s Sports Emmy Award winning “Inside the NBA,” along with the “NBA on TNT Tuesday Night” franchise.

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He’ll also appear on NBA TV and contribute to NBA.com. His NBA TV airtime will include a new show in development on “The Business of Basketball,” with more details to be announced at a later date. O’Neal will expand his “Shaqtin-a-Fool” franchise to include new genres and platforms, contribute podcasts to the WarnerMedia Podcast Network.

“Shaq is so critical to our success, and such a huge part of the heart and soul of our coverage,” Jeff Zucker, chairman, WarnerMedia News and Sports, said in a statement.

Tara August, SVP of talent services and special projects at Turner Sports, said O’Neal’s appeal to consumers resonates beyond sports.

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“His fun, infectious personality is engaging, entertaining and beloved by fans,” August said. “We’re thrilled to extend and deepen our relationship with him for many years to come.”

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