WarnerMedia, HBO Max Taking a Road Trip

AT&T, WarnerMedia and General Motors have partnered to offer drivers of select Chevrolet, Buick, GMC and Cadillac vehicles access to high-speed Internet and video entertainment while on the go.

Dubbed “WarnerMedia Ride,” the platform offers video content on personal smartphones or tablets connected to in-car Wi-Fi hotspots. That includes news and sports programming and content from brands including Bleacher Report, Boomerang, Cartoon Network, CNN, TBS, TNT and more. AT&T plans to offer HBO Max on qualifying data plans next year.

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“The addition of WarnerMedia’s library of podcasts, movies and television programming — combined with AT&T’s wireless connectivity — is just another way we’re enhancing the ownership experience for our customers, whether that’s a family looking to entertain kids or a commuter enjoying a favorite podcast,” Santiago Chamorro, VP and GM of global connected services, said in a statement.

GM customers already have access to WarnerMedia Audio, including more than 70 podcasts and hundreds of hours of audio content from WarnerMedia’s vast podcast library and live audio simulcasts from the WarnerMedia news networks.

“WarnerMedia Ride” will be available with AT&T unlimited data plans in connected cars at no additional cost across U.S domestic car brands. Passengers can download the “WarnerMedia Ride” app on the App Store or Google Play.  A user-friendly interface with a new authentication feature lets users access content once the app senses the vehicle’s Wi-Fi hotspot.

“This relationship with GM means we can fully connect car owners with new immersive experiences and exclusive content to create meaningful connections for the whole family,” said Barry Loudis, VP of WarnerMedia content experiences.

AT&T plans to offer HBO Max as a unique premium bundle of connectivity and content for AT&T connected car data plan subscribers next year. This would mean 10,000 hours of curated premium content from iconic brands such as HBO Max, Warner Bros., Cartoon Network, Looney Tunes and more through in-vehicle Wi-Fi.

Owners of Chevrolet, Buick, GMC or Cadillac vehicles can go to my.gm.com to get more information and find out if their vehicle is eligible for WarnerMedia content.

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