June 1, 2021
Following the merger of Discovery and WarnerMedia, the former Time Warner is getting yet another name change. The new company will be called Warner Bros. Discovery, according to Discovery CEO David Zaslav, who notified staff in a June 1 town hall. The new name is dependent upon regulatory approval of the $43 billion merger.
Time Warner’s name was changed to WarnerMedia in 2018 after it was acquired by AT&T, which is now spinning off the company with the new merger agreement. In addition to Turner and Warner Bros., WarnerMedia and Discovery’s prized assets include streaming platforms HBO Max and Discovery+.
The initial wordmark for the proposed company includes the iconic line from the Maltese Falcon, “the stuff that dreams are made of,” an additional homage to the rich legacy of Warner Bros. and the focus of what the proposed company will be about.
“Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world — that is what the company will be about,” Zaslav said. “We love the new company’s name because it represents the combination of Warner Bros.’ fabled 100-year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration.
“There are so many wonderful, creative and journalistic cultures that will make up the Warner Bros. Discovery family. We believe it will be the best and most exciting place in the world to tell big, important and impactful stories across any genre — and across any platform: film, television and streaming.”