July 13, 2020
WarnerMedia Entertainment announced the promotion of Jackie Gagne from VP of multicultural marketing at HBO, to SVP of multicultural marketing, and Richard Jennings from VP of design and production at HBO, to SVP of design and production, effective immediately.
Gagne and Jennings are based in New York and will continue to report to Lucinda Martinez, EVP of multicultural marketing, brand and inclusion strategy for WarnerMedia Entertainment.
Since the consolidation of the brand, multicultural, international, and design and production teams into one department earlier this year, the group has overcome a variety of challenges in order to support WME’s strategic priorities and the demands of an increased portfolio.
For the past six years, Gagne has been instrumental in establishing HBO’s multicultural marketing strategy. From “Game of Thrones” and “2 Dope Queens” to “Insecure” and “On the Record,” Gagne has overseen an extensive list of audience-led, culturally relevant campaign initiatives and targeted brand experiences. Her team was recently named a “Center of Expertise” within WarnerMedia, and has begun sharing best practices across the company’s brand portfolio.
In addition to supporting HBO’s programming franchises, Gagne has used the multicultural platform to amplify diverse voices and uplift storytellers through a variety of initiatives, including HBO POV, which celebrates the diversity of the behind-the-scenes talent that brings HBO’s programming to life; the HBO Asian Pacific American Visionaries short film competition for emerging directors of Asian and/or Pacific Islander descent; and most recently, the “Our Stories to Tell” campaign, aimed at engaging and servicing diverse audiences through multicultural programming and relatable storytelling.
In her expanded role, she will lead the launch of audience hubs on HBO Max designed to super-serve various multicultural audiences later this year.
“It gives me great pleasure to announce the promotion of Jackie Gagne,” Martinez said. “Jackie’s strategic thinking, proven track record, and collaborative spirit, will continue to bring tremendous value to our team as we work towards building an inclusive brand narrative across the WarnerMedia Entertainment portfolio.”
Jennings was recruited to HBO from Warner Music Group, in 2013, to rebuild the design and production group and services. The team services HBO, HBO Max, and Max Originals, as well as partners and collaborates with all WarnerMedia verticals. Currently, the team is partnering with AT&T to develop assets for the launch and ongoing creative support for the Discovery District in Dallas.
“Richard’s passion for his work and his team is a testament to the standard of excellence and brand integrity you see evident throughout their work,” Martinez said.
In the fall of 2019, Richard earned an MFA in Graphic Design. In his new expanded role, Richard will oversee environmental design for WarnerMedia Entertainment (Hudson Yards, Burbank, Santa Monica, Ivy Station and Seattle), internal key art design resources across the portfolio, HBO Max merchandise production, design standards and style guides.