WarnerMedia Could Stream Shows on Its Service Before They Hit Cable

WarnerMedia is planning to give its upcoming streaming service key shows first before they reach cable, according to a report.

Sources told The Informant that the company plans to prioritize its streaming service, running top shows such as TNT’s “The Alienist” on it first before it reaches cable.

“The streaming service is going to be king,” one of the sources told The Informant.

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WarnerMedia’s OTT streaming service is scheduled to launch in the fourth quarter and plans to roll out original fare in 2020, according to executives.

“Our beta will not have original programming, but we will introduce it in 2020,” said Kevin Reilly, president of TBS, TNT and head of content and strategy at the new service, Feb. 11. “Expect it in all the verticals: kids and family, teens up to adult.”

WarnerMedia is jumping into an increasingly crowded streaming space. Disney is entering the market with its Disney+ service Nov. 12 at $6.99 a month ($69.99 a year), and Apple is mounting a new service, Apple TV+, with pricing to be announced this fall. Meanwhile, Comcast is slated to launch a free ad-supported VOD service for Xfinity subscribers next year (with non-pay-TV subs charged an undisclosed monthly fee) with content from NBC Universal. The new entrants join established SVOD services Netflix and Amazon Prime.

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