WarnerMedia Clarifies Theatrical Commitment

After AT&T COO John Stankey said he doubted movie theaters could rebound quickly under the shadow of the coronavirus, subsidiary WarnerMedia Entertainment went into damage control clarifying the executive’s comments during the telecom’s April 22 fiscal call.

WarnerMedia properties include Warner Bros., HBO and Turner.

Stankey said the virus and resulting theater closures would change consumer behaviors and expectations regarding how they access filmed entertainment.

“We’re evaluating our product distribution strategy, re-looking at volumes and the required support levels we need in a down economy,” he said. “We’re rethinking our theatrical model and looking for ways to accelerate efforts that are consistent with the rapid changes in consumer behavior from the pandemic.”

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Re-thinking the theatrical model is often alarmist code for doing away with the traditional 90-day exclusive box office window and expediting retail channel distribution, including home entertainment.

Indeed, Warner is rushing animated release Scoob! to retail channels on May 15 — its original theatrical release date.

“Now our focus is on defining and leveraging the new normal across all of our operations,” Stankey said.

Those comments prompted Ann Sarnoff, CEO of Warner Bros., to reiterate to the media the studio’s support for traditional theatrical releases, including holding back tentpole movies such as Tenet and Wonder Woman 1984 for future box office distribution.

“We remain supportive of the theatrical experience and our exhibition partners, and are confident that our tentpole titles … are exactly the type of films that will have people eager to return to theaters,” Sarnoff told The Hollywood Reporter.

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