WarnerMedia Acquires Canadian You.i TV to Speed HBO Max Deployment Worldwide

WarnerMedia has completed its acquisition of You.i TV, a Canadian provider of cross-platform development tools for TV and media companies.

The company’s enterprise development platform delivers video apps across mobile, tablet, game consoles, streaming devices, set-top boxes, and Smart TVs using a single codebase. The single codebase allows developers to build app features and make user experience changes once and then deploy across a variety of devices and operating systems, saving time and speeding delivery.

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The technology will help deploy WarnerMedia’s HBO Max to a variety of platforms in markets worldwide. In 2021, Max is slated to expand into Latin America and HBO branded streaming services in Europe will begin to be upgraded to HBO Max.

“The You.i platform will enhance the HBO Max technology stack, increase developer efficiency, and accelerate delivery as we bring HBO Max to consumer devices all around the world,” Jason Press, EVP of direct-to-consumer technology and program management, said in a statement.

WarnerMedia and other affiliates of AT&T currently utilize the technology to enable apps for AT&T TV Now, TNT, TBS, truTV, B/R Live, Rooster Teeth, DirecTV Go in Latin America, WarnerMedia International, and the WarnerMedia Ride in-car entertainment experience in partnership with General Motors.

Ottawa-based You.i TV has been developing the technology for nearly a decade. WarnerMedia has been an investor in You.i TV since 2016, and Jason Press joined the You.i TV board of directors in 2019.

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