August 18, 2020
Warner Bros. Aug. 18 announced it would release Christopher Nolan’s espionage thriller Tenet on Aug. 31 in select cities with re-opened theaters. The much-anticipated movie, along with Disney’s Mulan, is seen as a catalyst to jumpstart the exhibition business following months of closure due to the coronavirus pandemic.
“Warner Bros. is proud to support our partners in exhibition as they reopen their doors. And there could be no better film to welcome audiences back to a true big-screen experience than Tenet,” Jeff Goldstein, president of Warner Bros. Pictures Domestic Distribution, said in a statement.
With Disney moving Mulan to premium VOD in September, Tenet is now the go-to theatrical release for exhibitors hoping to instill a sense of normalcy to the the cineplex. Warner is launching the movie in Canada on Aug. 27.
But early screenings of Tenet will have little impact on the film’s box office without the contribution of California, New York and New Jersey markets. All three states remain up in the air regarding theatrical re-openings. And a New Jersey judge just ruled against major chains AMC Theatres and others re-opening screens in the Garden State.
“It’s the level of risk,” New York Governor Andrew Cuomo said in an Aug. 17 media conference. “If you look at our metrics, we started with the most essential business that posed the least risk. And then it was the gradation to the least essential businesses that posed the most risk. I am sure there is a whole group of people who say, ‘I cannot live without going to the movies.’
“But on a relative risk scale,” Cuomo continued, “a movie theater is less essential and poses a high risk. It is congregant. It is one ventilation system. You are seated there for a long period of time. Even if you are at 50% capacity with one or two seats between the two of you, this is a risk situation and movie theaters are not that high on the list of essentials.”