September 1, 2021
With WarnerMedia’s unprecedented 2021 concurrent theatrical/SVOD release strategy in its final four months, Warner Bros. is reportedly implementing a 45-day theatrical window for new releases in select Southeast Asia markets.
Beginning with The Conjuring: The Devil Made Me Do It, which is currently screening in the Philippines, Hong Kong, Singapore, Malaysia, Thailand, Taiwan and Indonesia, WarnerMedia will make the title available on the HBO Go streaming platform within 45 days. HBO Max has not yet launched in Southeast Asia.
Warner streams theatrical titles in the United States concurrently for 31 days on HBO Max. The studio plans to implement a 45-day theatrical window for most new releases in 2022.
“This new windowing strategy is great news for fans that haven’t been able to catch our movies in cinemas,” Amit Malhotra, managing director for HBO Max/Go in Southeast Asia/India, said in a statement. “With the addition of the latest Warner Bros. movie slate, HBO Go continues its reputation as the region’s exclusive streaming home for the very biggest and best from the world of entertainment.”
Pending 2021 Southeast Asia releases include Space Jam: A New Legacy, In the Heights, Reminiscence, Dune, Malignant, Cry Macho, The Many Saints of Newark, King Richard and The Matrix: Resurrections.