March 22, 2021
“WandaVision,” the first Disney+ series set in the Marvel Cinematic Universe, remained No. 1 for a fourth consecutive week on Parrot Analytics’ digital originals U.S. chart the week ended March 20. It had 44.8 times the demand of an average series after an 11.4% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 7 on Parrot’s list of all TV shows.
The Disney+ live-action “Star Wars” series “The Mandalorian” stayed No. 2 for a fourth week on the digital originals chart, with the show garnering 37 times the demand of the average show after a 9.5% dip in demand expressions. It was No. 10 on the overall list.
Netflix’s perennially popular “Stranger Things” remained No. 3 on the digital originals chart with 35.9 times average demand and a 1.7% rise in demand expressions.
Netflix’s “Cobra Kai” held onto the No. 4 spot on the digital originals chart with 31.9 times average demand and a 3.5% rise in demand expressions.
Netflix’s “Lucifer” moved up two spots on the digital chart to No. 8 with 23 times average demand as fans anticipate the currently-in-production season. A 9.4% spike in demand expressions was no doubt fueled by a Twitter exchange between stars Tom Ellis and DB Woodside after filming their final scene together.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 66.9 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.