August 9, 2022
Walmart reportedly has held talks with subscription streaming video giants Disney+, Paramount+ and Peacock about incorporating the platforms in its e-commerce shopping service Walmart+, which costs $12.95 per month and features free shipping, fuel discounts and a free six-month subscription to the Spotify music service.
According to The New York Times, which cited sources familiar with the situation, Walmart appears interested in emulating marketing agreements Disney+ and Paramount+ have with Verizon and T-Mobile offering their wireless subscribers limited free SVOD access.
Piggybacking on the Walmart brand could pay dividends for NBCUniversal-owned Peacock, which has struggled generating subscribers. In addition, Walmart could sustain domestic subscriber growth at a time when SVOD expansion is primarily happening abroad.
While nothing definitive has resulted in the talks, Walmart has an underwhelming track record in streaming video. The world’s largest retailer in 2010 bought the online movie retail site Vudu for a reported $100 million. It sold the platform 10 years later to Fandango for an undisclosed amount.