Walmart Offering Earlier Deals, Snacks, Maps for Black Friday Shopping

Walmart Nov. 8 announced Black Friday deals along with plans to start the deals on Walmart.com at 10 p.m. EST Wednesday, Nov. 21, two hours earlier, among other shopping enhancements.

Walmart.com has more than a dozen Black Friday deals available now, including a Sharp 55-inch 4K Ultra HD HDR Smart LED TV at $299; a Sharp 50-inch 4K Ultra HD HDR Smart LED TV at $249; and a RCA 65-inch 4K Ultra HD LED TV at $399.

Nov. 22, from 4 p.m. to 6 p.m. local time, the retailer will launch “Light Up Black Friday” parties for customers, giving away 4 million cups of complimentary coffee courtesy of Keurig and nearly 2 million free Christmas cookies from the Walmart Bakery, according to the retailer.

At 6 p.m. local time, the in-store event begins with new tools for shopping, including enhanced Black Friday store maps in the Walmart app and “Check Out With Me” associates. The app’s store map feature will transition to a Black Friday version from 4 p.m. to 8 p.m. local time. Shoppers can browse the Black Friday circular on the app, select an item and its location will appear on the Black Friday store map. The Black Friday store map will also include pins that direct shoppers to the top eight Black Friday deals. Key departments, such as toys, electronics, home and apparel, will once again be color coded in the Black Friday event circular, in the app store map and on printed maps distributed in stores, as well as in stores on event night with balloons, signs and associates in colored vests. “Check Out With Me” associates — identifiable with a yellow sash — will be placed in key areas of the store.

“There really is no bigger or better day of the year than Black Friday; that’s why we are pulling out all the stops to make it a great night for our customers,” said Steve Bratspies, chief merchandising officer, Walmart U.S. “We’re more confident than ever that our customers will find incredible prices on everything on their holiday wish list at Walmart. And with deep availability of these items in our stores and new features like color-coded Black Friday Store Maps in the Walmart app and Check Out With Me, as well as earlier access to the deals online, it’s never been easier for customers to shop – and save – at Walmart on Black Friday.”

Among the Black Friday deals are the PS4 1TB Slim Spider-Man Bundle ($199); the Sharp/TCL 65-inche Class 4K Roku Smart TV ($398); the Hisense 40-inch Class 1080p TV ($99); and the Xbox ONE S 1TB Minecraft Creators Bundle ($199). The retailer will also offer hundreds of disc titles at prices from $1.96 to $9.96 each.

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