Walmart Converting Parking Lots into Movie Drive-Ins

With spikes in coronavirus infections putting a damper on movie theater re-openings nationwide, Walmart July 1 announced plans to covert 160 store parking lots into movie drive-ins to screen family-themed movies, beginning in August.

The retail behemoth is working with Tribeca Enterprises to transform store parking lots into contact-free drive-in theaters across the country for a combined 320 showings featuring studio movies, special appearances from filmmakers, celebrities and concessions delivered to customer vehicles. The drive-in concept will run through October. Additional details will be announced closer to the start of the tour.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Ahead of the screenings, Walmart will enable moviegoers to order drive-in snack essentials online for curbside pickup on the way to the screening.

“Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” Jane Rosenthal, CEO and co-founder of Tribeca Enterprises and Tribeca Film Festival, said in a statement. “But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather.”

Follow us on Instagram

Walmart is testing the concept as a presenting partner for Tribeca Drive-In movie series, which begins July 2 at select stores in Arlington, Tex., Pasadena, Calif., Nassau County, NY and Orchard Beach in the Bronx, NY, featuring modern classics and family favorites, including Wonder Woman and Space Jam, with a mix of ticketed and free events honoring COVID-19 frontline workers. The full schedule and tickets can be found at TribecaFilm.com.

Leave a Reply

Your email address will not be published. Required fields are marked *

1 × four =

This site uses Akismet to reduce spam. Learn how your comment data is processed.