November 24, 2020
Walmart is partnering with media company Tastemade to launch two special holiday episodes of the Daytime Emmy-nominated series “Struggle Meals” on Tastemade’s streaming network.
The episodes are Tastemade’s first brand partnership for the online series, and allow streamers to shop for holiday recipe ingredients using Walmart’s pickup and delivery service for delivery or curbside pickup. The first episode just launched, followed by the second episode, which will go live Dec. 17.
With the pandemic prompting more families to cook at home and prepare meals in advance, Walmart is focused on finding innovative solutions and partners to help streamline the process for people to get food on their tables. The streaming video episodes offer tips on how to cook inventive, better-for-you, minimum waste meals that aim to save time and money, while also alleviating the stress of holiday cooking and planning.
“Struggle Meals” is hosted by Chef Frankie Celenza and is one of Tastemade’s most successful shows to-date, garnering an audience of more than one million viewers per week cross-platform.
“Viewers will be able to easily shop all the ingredients for these amazing holiday recipes, while cooking alongside their favorite chef and enjoying delicious meals with their loved ones,” Mary Schulke, associate director of strategic partnerships at Walmart, said in a statement.
Viewers have the opportunity to text an on-screen number from their phones to add ingredients from the featured recipes in the episodes directly to their Walmart shopping cart using Walmart’s pickup and delivery service.
In each episode, Chef Frankie offers techniques to cook Thanksgiving and holiday-themed meals, and shares tips to creatively use ingredients viewers already have at home to make delicious fare for their guests in addition to the main dishes. The Struggle Meals holiday edition features a unique take on bold holiday flavors, including dishes like Thanksgiving turkey burgers, cinnamon nutmeg doughnuts, tacos with holiday brisket, creamy butternut squash soup, and more.
“The holidays will look a little different this year, so with these special Struggle Meals episodes, we’ve partnered with Walmart to help consumers prepare delicious meals that will save time and money, and that will allow for more time to be spent with friends and loved ones — whether that’s virtually or in-person,” said Jeff Imberman, head of sales and brand partnerships at Tastemade.
The episodes will air on Tastemade’s streaming network, on the newly launched Tastemade en Español streaming channel (with Spanish subtitles). These episodes will also be available on Struggle Meals’ YouTube, Snapchat, and Facebook, and Tastemade’s Facebook, Instagra