November 19, 2019
Disney’s first branded over-the-top video service, Disney+, has been operational — with much fanfare — for one week.
Heralded as a significant competitor to Netflix, Wall Street banker Credit Suisse Nov. 19 said it sees “little-to-no-impact” from Disney+ on Netflix thus far — despite Disney’s service generating 10 million sign-ups in its first 24 hours.
“Our … data analysis showed little-to-no impact from the Disney+ launch on Netflix trends, reassuring for Netflix relative to the competitive concerns priced into its stock, in our view,” analyst Douglas Mitchelson wrote in a note.
Credit Suisse generated the data from Sensor Tower App downloads and Google search data that provides mobile download data. Mitchelson said the initial data shouldn’t undermine the potential success of Disney+ in comparison to Netflix.
“Global streaming competition is a marathon rather than a sprint,” Mitchelson said.