July 6, 2021
Ahead of the start of the 2020 Tokyo Summer Olympics on July 23, Vodafone on July 6 announced that it is offering six months’ free access to the Discovery+ subscription streaming service to its 17.5 million U.K. telecom subs on up to four devices.
At the end of the promotional period, subscribers will have the option to continue their subscription for £4.99 per month or cancel the service without any charge.
Discovery+ launched in the U.S. in January, and is the streaming home of Eurosport, which has European multimedia rights to the Olympics. Parent Discovery recently acquired operational control of WarnerMedia, including HBO Max.
Vodafone subs will have access to 55 live event feeds and 3,500 hours of coverage, as well as 2,000 hours of on-demand action.
Olympic Games streaming hosts include Greg Rutherford MBE, Tour de France winner Sir Bradley Wiggins and Joanna Rowsell MBE, who will be joined by Orla Chennaoui, Reshmin Chowdhury and Radzi Chinyanganya.
In addition to the Games, Vodafone subs can access a variety of Discovery content, including “90 Day Fiancé,” “Aussie Gold Hunters,” “Gold Rush,” “Deadliest Catch,” “Ghost Adventures,” “Chris Watts: A Faking It Special,” “Michael Jackson: A Faking It Special,” “Meghan & Harry Recollections May Vary” and “The Devil Made Me Do It,” among others.
“The British summer of sport is going from strength to strength,” Max Taylor, consumer director, Vodafone U.K., said in a statement. “There’s also a wide range of content outside of sport that customers can enjoy, including documentaries and boxsets.”
Subscribers who want to redeem the offer can do so via the My Vodafone app) or through Vodafone’s dedicated Discovery+ landing page.