Vizio Survey Finds Double-Digit Viewership Percentage Jump in Video App Use

Percentage viewership of VOD apps jumped double digits in a Vizio survey comparing two weekends in March, as more consumers began to stay home due to the coronavirus crisis.

Viewership of ad-supported VOD apps jumped 19% while overall viewership of TV apps grew 9% from the weekend of March 7-8 to the weekend of March 14-15, according to a survey of 9.6 million Vizio SmartCast users.

Meanwhile, research firm Inscape found both streaming viewers (OTT) and linear viewers watched 10% more content overall in its survey of 14 million opt-in TVs comparing the same time periods.

In a week-over-week survey comparing March 2-7 to March 8-15, the firm saw an 8.6% jump in sessions, or engagement (such as opening an app).

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