Stephanie Prange
May 13, 2020
Vizio is expanding its free channel options across the SmartCast Platform with more than 20 new lifestyle, do-it-yourself, fashion, travel and comedy channels.
New channels include Vanity Fair, WIRED, GQ, Glamour, Tastemade and Condé Nast Traveler, Funny or Die, Game Show Central and World Poker Tour.
The company has added 54 new free channels since March.
Usage of Vizio SmartCast TV’s free ad supported apps and streaming TV services were up 88% the last week of April compared to the first week of March before stay-at-home advisories changed viewing behaviors, according to Vizio. Attention to free ad-supported TV channels and apps were up 108% in April 2020 versus the first week of March.
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Vizio also noted one in five TVs sold today are Vizio; Vizio has the second-largest U.S. footprint for SmartTVs; and people are signing up for SmartCast (UX/discovery platform) at a rate of 125,000 a week since 2018.
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