Vizio Partners With TransUnion to Better Reach Connected-TV Homes
February 23, 2022
Vizio has partnered with credit service TransUnion’s TruAudience Data Marketplace to enhance advertiser appeal for its ad-supported streaming Household Connect platform across 19 million internet-connected branded TVs.
“This allows advertisers to leverage our proprietary data along with data from the TransUnion and execute full-funnel marketing campaigns for the Vizio audience,” Oz Lang, VP of product management at Vizio, said in a statement. “After being presented an ad on TV, viewers will see a complementary ad or call-to-action on their computer, tablet, or mobile device shortly thereafter, all powered by the same data.”
Vizio claims that a major cable network leveraged Household Connect to drive a 64% increase in viewership for its flagship season premiere, including significant lifts in both awareness and ad recall rates of 80% and 90%, respectively.
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“By leveraging the TruAudience, Vizio combines their audience viewing data with other first and third-party data across tens of millions of connected homes,” added Matt Spiegel, EVP of media and entertainment at TransUnion. “This partnership provides brands and marketers enhanced advertising and efficacy.”